Paper No. Paper Title Author/Authors Download Link
501 Measuring Customer-Based Brand Equity in Male Cosmetics Market: A Malaysian Perspective Tan Mong Tay and Liew Cheng Siang View & Download
504 Marketing Strategies for Radical Innovation Peter Yannopoulos View & Download
505 How Online Travel Agencies’ Quality and Trust Influence Consumer Satisfaction Jyh-Jeng Wu, Che-Hui Lien and Chen-Yun Chen View & Download
506 A Conceptual Framework of Country-of-Origin (COO): A Cross-sectional Multi-country Study in Services Industries Connie Chang and Yu-Hsu Hsu View & Download