Paper No. Paper Title Author/Authors Download Link
507 Green Branding Strategy: Towards Service Differentiation and Superior Performance YingYing Tiong, Stephen Laison Sondoh Jr and Oswald Aisat Igau View & Download
511 Understanding Consumer’s Behavioral Intention to use Food Traceability System Yeong Gug Kim View & Download
512 Hidden Orders and Market Quality in a Limit Order Market Ryuichi Yamamoto View & Download
513 Re-examine the Conceptual Frameworks of Conspicuous Consumption Lawrence W.T. Lo and Eric Y.F. Chee View & Download