Papers contained in these proceedings are refereed papers as they are double blind peer reviewed. The readers are advised to click on individual track names (say Management) and then select the paper by the paper number, title and or author (s). We have tried to minimise the errors but sole responsibility rests on the author(s) concerned. In some cases, we have provided "abstract" only as per instruction of the concerned author(s). We hope these papers would serve as the most valuable materials for business research only and no materials should be used or manipulated for any purpose other than purely academic research. We appreciate the contribution of the author(s) and our editorial staff who worked relentlessly to make the conference an outstanding success.