Paper No. Paper Title Author/Authors Download Link
407 The Moderating Effect of Social Performance Management on Relationship Marketing and Customer Retention by Microfinance Institutions in Kenya Stella Nyongesa, Francis Kibera and Ruth Kiraka View & Download
501 Integrated Belief-Construal Model Explaining Consumers’ Pro-environmental Purchase Intention Saadia Shabnam and Mohammed Quaddus View & Download
503 Branding the Wine Marketing Experience: A Multidimensional Approach Melissa St. James View & Download