Paper No. Paper Title Author/Authors Download Link
503 Do Consumers Abandon Ship After A Celebrity Endorsement Scandal?: Evidence from an Emerging Market Elif AKAGUN ERGIN View & Download
504 So Long Malls, Hello Open-Air Markets Handan OZDEMIR and Elif AKAGUN ERGIN View & Download
506 A Contingency Theory Explaining Channel Blending Decisions in the Context of Online Shopping Vanessa Liu and Joseph Lee View & Download
507 Consumer Purchase Motivation in Digital Environments Toni M. Bennett View & Download
508 Global or Local? Marketing Strategies for Apparel Retail in China, Germany and the United States Lea Valentine F Barthuly View & Download